Media Theory: uses and gratifications

Audiences consume for one of 4 reasons:
-Informations
-entertainment
-personal identity
-Integration and social interaction

If our audience were going to consume our product for entertainment then we would add comical values to the music video, emphasising the humorous aspect.

If our audience were going to consume our product for escapism then we would add fantasy elements that are usually unrealistic in day to day life.

if our audience were going to consume our product for information seeking then we would add imagery from important events and themes.

if our audience were going to consume our product for personal identity then we would make it relatable for the audience so that they would be able to resonate with what they are seeing on the screen.