YouTube Market Research

Approximately 33 percent of all online activity is spent watching video content, and that 75 percent of users visit a marketer's site after viewing a video. Furthermore, four out of five internet users remember the video ads they watch online and 64 percent are more likely to purchase a product from an ecommerce site after watching a related video.

1. Who. Try choosing specific or niche audiences based on demographics, language and interests. For example,
2. What. It can help to select from topics that are most relevant to your channel. You can use contextual targeting to reach viewers searching for specific content. Or choose the video or channel on which you want your ads to be shown.
3. Where. Define the location of your audience – country, region, city or postcode. You can even define a custom location by radius or place of interest.
4. When. Decide how often your ads are shown and on which devices. If you have a limited budget, you can pace the delivery of your ads throughout the day.

Buying subscribers does not work with the new Youtube algorithm.

Views do not help your channel in any way. Watch time is all Youtube cares about.

Bidding on video promotions works the same way as search advertising. You choose the amount you wish to bid. Select the maximum budget amount per day. Ads will run according to the parameters you have set up. Higher bids give your ad more exposure. Lower bids save money, but have a lower return on investment.

Google recommends testing different video ad formats to see which one brings in the best results. Once you know you have a winning campaign you may want to increase its exposure.