Rough cut target audience feedback

From the feedback that we received about the rough cut (first edition) of our music video, we have come to the conclusion that our music video needs to be re-worked so that the video contains less of the main vocalist/singer and that there is more of other music video genres evident in the video, such as concept, that is the other music genre that we want our video to be pitched as. In addition to this, we need to make the narrative clearer, we can do this through the use of more conceptual ideas This would be a good way to portray the theme and genre more, moving it away from a fully performance based music video, adding theories and elements such as Levi Strauss' binary opposites. In addition to this, we have realised that there is a part in our music video where the lip syncing was slightly out of time so this is something that we need to take on board. In addition to this, there are also good things that were noted such as the editing, helping emphasis creativity in our music video.