CD Digipack research

 This song cover for Ed Sheeran's divide uses basic imagery in the form of a divide sign that increases the significance of the name of the album. This basic imagery is suggested by the limited number of colours that are used in the cover and by the simple shapes that are used. The cover is made appealing to the target audience by giving a "light-speed effect" (that the divide sign is travelling fast.) By having this effect, it gives the cover a fresh and new look that is essential to drawing audiences to album covers.

 This song cover for Ed Sheeran's divide uses basic imagery in the form of a divide sign that increases the significance of the name of the album. This basic imagery is suggested by the limited number of colours that are used in the cover and by the simple shapes that are used. The cover is made appealing to the target audience by giving a "light-speed effect" (that the divide sign is traveling fast.) By having this effect, it gives the cover a fresh and new look that is essential to drawing audiences to album covers.

This album cover, by the ministry of sound, attracts audiences by using several elements. First, there is a clear colour scheme in the cover, the colours being gold and black as these contrast heavily. Second, there is a font that is used to distinguish the cover, this being a Serif-New Roman Times font. By using this font and colours, this album cover can appeal to its target audience by having a familar appearance to any other covers made Ministry of Sound as these other album's will have similar covers.

By analysing these album covers, we can develop an understanding of what would be required to meet the requirements of our target audience. By doing this, we can better understand the needs of our target audience and therefore better meet the codes and conventions of our genre.