Evaluation Questions Draft

Question 1 draft:

Relation of sound to image: As seen in this screen shot of our 

music video we used a very conventional method of syncing image 

and sound used in the rick/indie rock genre, of when there is a sting/ small riff of only instruments then the instrument is shown playing the riff. This is shown on the bass sliding as the band comes in and the camera tracks the hand of the bass player. We found this effective because it became more visual interesting rather than having B-roll which we initially thought of.
Relationship between the music to the visuals: In the music video we have a close up of the bass guitar which plays a distinctive riff in the song. 
Representation of the band: all the band are wearing smart casual shirts/ bright colours which shows that the band is upbeat and fun which follows the convention of the indie rock genre. We found this effective because it is easy for our target audience to tell our aim from just watching the video which is what we wanted.

Genre of the music, how is it defined:
The 2 main settings are an open field and a stage with the band performing on it. Both these locations follow the indie rock codes and conventions. However we do challenge the codes and conventions by only have Luke our lead vocalist in our video walking around the open field alone while often indie rock music videos have the entire band playing in an open location.

Setting and location:

Our lighting does fit in with the codes and conventions as we have stage lights on the band while they are performing on the stage. We have also edited lighting in post production bringing out brighter colours in the skin parts and the bright clothing of the actors. Everything is also done with a blue shade to it which fits in with the codes and conventions of the indie rock genre.

In our video we have a game which was popular in the time period that indie rock was becoming more popular. Indie rock music videos often refer to that time period growing up but rarely show it through the means of a game. This also shows binary opposites theory by Levi Strauss. We found this effective because it made the video more visually appealing to our target audience as it challenges the codes and conventions.

Question 3 draft:

Our target audience was mainly white males aged around 17-21. We decided to aim our video towards this audience as we felt that the nature of the song fit with people around this age. typically the genre is popular with this age group as there are many lyrics that refer to the artist's experiences growing up which are often in the late 90's to early 2000's This plan allows us to target these people more effectively so that our music video would be more likely to be popular and gain better feedback.
wordle: we used a wordle to identify the most common words used in the song as they appear larger in text which then helped us understand the key themes of the song so that then we could represent that in our video and planning.
audience interviews. we interviewed several members of our target audience to see what they would expect from our music video. This was extremely helpful as we took people who will have consumed more media showing the indie rock genre meaning we could get more information to add to our planning stage.
survey monkey results were also very useful as we were able to reach more people while researching and made the stats more presentable for us to then visualise this so that we could then compare to other methods of feedback and come to an overall conclusion.
facebook and twitter were mostly useful for gathering feedback as we were able to take a clip upload it and then the people could view it and share it with friends which can help with getting more responses to our questions.
our rough cut feedback helped us a significant amount as we were able to take other peoples views. a fresh set of eyes to tell us what we needed to change.
From the analysis of who has viewed our music video, there is a clear target audience as the analytic suggest that the audience came from the UK and the video was mainly viewed on mobile devices, suggesting that we had mainly received views from our target audience.

Question 4 draft: