NME is one of the biggest magazines for those who love rock and indie rock. From its sales figures we can see the frequency of people that are interested in the Indie rock genre and how it could relate to us. NME says it reaches 5.8 million unique users each month which is a huge mass of people. They also claim to have over 308,606 physical copies in circulation each month (not excluding online the online resources).
I think that this can have great effect on our music video as it shows that there is a high demand for indie rock artists and that lots of people would watch it. In addition to this, this can be a reliable source because it has been published for a long time and is respected by the music industry.
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